Includes locally sourced organic salads and a new ‘Burrito’ sandwich to its internationally-friendly menu
In the first week of September, 2013– Just Falafel – the Middle East’s home-grown quick service restaurant brand has upped its range of health-conscious food with the introduction of new organic menu items and fresh fare to customers. Now offering three new organic salads sourced from local farms in the UAE, Just Falafel is continuing to evolve its offer to meet the heightened demand for organically-produced, health-minded food options. What’s more, the restaurant’s fun, globally-aware sandwich options has welcomed a new addition, the ‘Burrito’ which pays tribute to popular Mexican fare.
Diners will now discover three delicious new organic salads on Just Falafel’s menu: Organic green salad, Organic herb & ricotta salad and Organic quinoa salad. All salads are prepared with locally-sourced organic items from Greenheart Organic Farms to fully integrate regional flavours, and support the local farm industry. Earlier this year, Just Falafel introduced ‘superfoods’ ingredients including chia seeds – and now quinoa, which are now a mainstay on their menu.
“Diners today are more health-conscious and dining-savvy than ever before, and customers want to know the origins and quality of what they’re consuming,” said Mohamad Bitar, Just Falafel, Founder & Managing Director. “Just Falafel’s commitment has been to always provide the highest quality ingredients that are ethically produced, and so introducing a greater selection of organic items was a natural continuation of our values. We’re excited to have expanded our menu with a range of exciting new menu items from organic salads to an exciting new sandwich.”
Offering the biggest sandwich on the menu, the ‘Burrito’ makes a debut appearance on Just Falafel’s internationally-flavoured menu. Stuffed full with fresh ingredients including falafel, rice, red kidney beans, vegetables and cheese, the Burrito transforms Mexico’s most famed dish into a vegetarian-friendly meal – wrapped up in a hearty tortilla. As with every sandwich, the ‘Burrito’ can be swapped to include baked falafel and whole wheat bread. What’s more new ‘swap’ options include hummus or side salads in place of fries, rounding off a healthy meal.
Other fun menu items are a new variation of the falafel, which can be stuffed in a choice of three mouthwatering flavours: Caramelised Onion, Mozzarella and Cheddar & Jalapeno, Eaten as an appetizer or a meal, Just Falafel’s ‘stuffed falafels’ bring an added burst of flavour with every bite. Expanding their beverage options, Just Falafel also now offers Orange and Mango juice, freshly made in-house.